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Below you will find each segment of the sales page, broken down and explained…

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Call out your customer “if you are – then this will”

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Get Their Attention With A “Big Fat Promise ‘How To’ Headline”

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Backup Headline With A Good Explanation, Or Reveal The Pain & Frustrations You Solve

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From The Desk Of Tristan Weatherburn…

Dear Friend,

Open with something short.

Next is where you need to know what keeps your ideal customer awake at night, using as many of those hot buttons as you can.

Use hard hitting facts.

Now you add authority to your message

By now, a few people will start thinking – “Who are you and why should I care?” – so you need to overcome this objection early, before it happens, and authority is the best way to do this.

Don’t have any?

Fine.

Leverage someone else’s. You can easily source credible sources like government statistics, scientists, or some known authority already established in your niche market.

Onwards!

Use short words.

Use short sentences.

Even better, use bullet points:

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  • Question #1
  • Question #2
  • Question #3

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Next.

Relate to the previous bullet points and start using emotion. Point out that life is just not going to get any better until you do something about it. By now you absolutely must have answered the main objections:

Who the hell are you?

How do you know?

Why do you care?

Next, you segue into the conversion story…

“Emotional Story”

Here’s the premise to this story:

“I was lost until I was found…”

Your starting situation is completely lost…

Explain how bad it was.

Use strong emotional emphasis.

Say things like “My heart started pounding…” just to create emotion. This is the place to explain specifically, the perfect situation and how close you came to having it…

Tried and failed

But only you messed everything up…

You failed. It hurt. It hurt real bad. And after that you failed again, it hurt even more. Your life started to suck and everything should seem hopeless about now.

Use specific metaphors to to sum it all up.

This is where you tell them you tried over and over again…

…but you kept failing.

So you became committed to the cause…

Give examples that show your commitment. Be real. Be honest. Give real-world examples of how you still continued to fail.

Eliminate

Now is the best time to eliminate any other solution people may have. Relate them to your story. Just before you discovered your solution – what other things did you try, how many and why did they fail.

Breakthrough

Finally.

You made it.

You discovered your solution.

This is where you found the secret to success…

…either by tripping over it or by finding the right people, tools, company, product or resources. Explain how you found the breakthrough, specifically.

Next talk about the “ahh hah” moment.

Where it came from and how it came about. Give examples of situations where you would have messed up, but now you never fail.

It feels great.

Then, talk about how your lifestyle is different now you get consistent results.

“There Is Hope”

Talk a little about the emotions behind putting together the system for others and how unsure you were about it, until you started getting results like…

List problems they are about to have solved and the specific solution:
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  • Problem #1
  • Problem #2
  • Problem #3

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Before you announce your offer, share something of value your prospect can use right now to get results. This is easy to do at this point because you’ve just listed the problems.

So point out solutions that will help people immediately.

“Give Away Content”

Share a series of common mistakes people make, and why your offer solves it.

Use niche specific content.

Use the language and jargon your prospect’s use.

Give good value.

Mention one thing they can do right now that will bring them instant results.

“Why Should I Listen To You?”

After this step is social proof.

People still want to know why they should listen to you.

Explain exactly what you should be known for, and why. Talk more about why you are doing something, more than what you are actually doing. Use stories and bullet points if you want, but always mention how you’ve helped people overcome the problem you solve.

Case Studies and Testimonials…

“Case Study Headline #1”

Text for the testimonial . . .
Name, City, Country

“What The Product Is And Is Not…”

This is where you introduce the breakthrough solution to the problem your product solves.

Include how the product was created and specifics as to why. Devote a section to the evolution of your new solution that you’re about to provide anyone reading, listening or watching.



Here’s what’s inside:

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  • Bullet 1
  • Bullet 2
  • Bullet 3

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Use MANY bullet points…

20 is a good average.

Mention how easy the product is to use

Mention how quickly the product will give results

Mention the future, and how it will not change without taking action

Finally, mention the price of the product.

(optional trial close)
**Your Add To Cart Button Goes Here**

“Who Needs This Product And Who Doesn’t?”

Casually list “ideal” scenarios for who this product is NOT for. Turn it around and state that only if you have any of the following chronic problems you need this program:

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  • Problem #1
  • Problem #2
  • Problem #3

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If you identify with any of the above problems then you already know this product is for you. And there is a good chance that this product contains the “KEY” to your emotional desire.

“But Wait There’s More!”

List and explain irresistible offer bonuses here.

This is where you have two or three extremely high value added bonuses that enchance the initial offer and overcome many of the obstacle that will be in your prospects mind about buying your thin.

For each bonus be sure to include and image and describe what it’s so valuable in and of itself . . .

You can leverage your bonus offers to help you create some urgency in your overall offer. As always, be real about it and actually have a good reason for creating urgency, but it helps.

“Wrap It Up”

Sum up everything they are going to get and make the package irresistible. Use bullet points to explain what is being received from you now, and in the future, and make sure the value is fair.

“Tell Them Where And How They Can Use The Product”
“Answer Any Unanswered Objections Using Q&A Style”

“How Much Does It Cost?”

Apples to apples comparison with premium option.

Price reduction with a specific reason for why the price has been reduced through exclusivity. Make it free with value equation. What they get. Time invested. Effort in. Benefit they will receive.

Gutsy Guarantee

I am so sure of your success with this program I guarantee it in x ways…

Guarantee #1:

If for ANY reason you are not completely satisfied”XYZ” even I you don’t like the color of the cover orthe roughness of my voice on the recordings just send me a personal email any time in the next 30 days for a full, prompt refund and I will insist you keep all my bonus gifts for you FREE just for giving”XYZ” an honest evaluation. Fair enough? There’s more…

Guarantee #2:

Simply implement just ONE of the money making strategies inside “XYZ” and If you don’t profit at least TEN TIMES your investment in the course I will personally give you a refund and some extra value

Either some extra $$$ or let the keep a portion of the product, or the entire thing.

“Time To Decide”

Close with a crossroads close. Create nightmare vs. dream scenario. Remind them of everything they’re getting for low price with exclusivity. Give them the choice between one or the other and that you know they’ll make the right decision for themselves, business, future, and family.

Yes! Tristan…

I can’t wait to finally solve my biggest problems. I now understand the biggest and most emotional hot buttons and the future cost if I do not take action. So I know I’ll be getting:

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  • Main Product #1
  • Bonus #2
  • Bonus #3
  • Coaching Or Support

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**Your Add To Cart Button Here**

Read What Others Have To Say

I shouldn’t have to say this but the following testimonials are only here for fun. I’m joking. With your testimonials, you probably want happy people smiling with specific stories of success)

“Whole Thing Spread Like Wild-Fire…”

I have a burger place. Tristan told me to grill my patties outside in the street with a theme that had something to do with spongebob. Anyway. The starfish guys costume caught fire and he ran around spreading flames everywhere.

Immediately flags hanging across the street started to burn, so the whole thing spread like wild-fire to the whole street, and into my burger shop. Needless to say my entire business burned to the ground and I have no insurance. To top it off, all my neighbours hate me.

– Happy Patties, NSW – AUS

“Thank God”

We have a bouncing castle production line and Tristan said we could go ‘direct to the customer’ if we had the children come here to the factory.

Some kid flipped a switch and we nearly killed everyone as jumping castle after jumping castle started to rain down on innocent children. I was sued for negligence and ‘attempted manslaughter’ by furious parents so my business was ruined. Finally been told I don’t have to attend court next Tuesday, thank god.

Tristan ran for it and we haven’t seen him since. Please tell me if you see him.

– Fun Bouncy Castles, CA – USA

Restate entire offer, biggest hot buttons and ultimate desires the product addresses.


Yes! Tristan…

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  • Hot Button #1
  • Hot Button #2
  • Hot Button #3

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**Your Add To Cart Button Here**


P.S. Main benefits product provides
P.P.S. Mention the guarantee again
P.P.P.S. Mention urgency and ask for the order one last time

Terms – Privacy Policy – Disclaimer

Copyright © – Tristan Weatherburn

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