Let’s talk about my “controversial” last email:
- Yeah, I was in Thailand for 30 days
- Yeah, I got high like a dozen times
- Yeah, I make no apologies for it
I just finished replying to everyone who replied to that email.
And, out of 250+ replies, I got one single piece of hate mail.
ONE.
It wasn’t even that bad.
For your viewing pleasure, here is the ONE single negative reply I received:
—
“Dude, you just lost your entire brand in one sentence. Higher than Snoop Dog, contradicts everything you’ve spent years emailing about. Your judgement must still be up high on that mountaintop.
Molly”
—
Damn.
I was on a mountain, that’s true.
The view was great.
But Molly missed my point.
So allow me to clear the smoke:
Every time I speak I want the truth to come out.
That’s my actual brand.
Usually, I’d flick this chick from my list and be done.
That’s the beauty of the anti-social media marketing strategy I advocate (and teach in my detailed course, Email Eskimo).
However, this lady had responded to one of my emails previously and we got along just fine. So, for once, I won’t banish her.
Here be thy email stats:
- I lost zero coaching clients from my last email
- I lost zero Evolvers. The population of my cult actually increased
- I also sold a few books, without even mentioning any of them
And to be fair, I did have 18 unsubscribers, but this is an average Tuesday for me.
(Interestingly, Molly is yet to unsubscribe).
My story is a simple one:
As a kid, I smoked weed every day for well over a decade. After years of failing to quit weed, I finally quit completely (and not to be overlooked—I smoked ZERO weed for over a decade after that).
Then, I made it my mission to gain control of my actions, and eventually, I helped 15,000 others do the same.
The lesson:
I don’t care if you smoke weed casually.
I have a problem if you can’t control it.
And, I have zero plans to lie to my audience.
That’s my actual brand.
Keep Reality Real,
Tristan Weatherburn
https://tristanweatherburn.com
Get monthly brain training to help you quit dumb shit, get shit done, and change the human you are being, with Evolve Already.
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