When a young Hernán Cortés and his 600+ man army washed up on the shores of Mexico in 1519, he gave his troops a questionable order:

“Burn the boats!”

It wasn’t the chillest he could say…

…especially considering his situation:

Imagine you just landed on a new continent you knew little about, in a time before morse code, then telling your men to burn their only means of getting home.

That’s mad.

But this Spanish conquistador gave zero fucks because he only had one goal in mind:

Conquer Everything Or Die Trying

​Turns out, old mate knew a thing or two about psychology:

This “all-in” order was given just prior to battling, defeating, and plundering the riches of the entire Aztec Empire. His actions were fast, brutal, and definitely not ethical – but that’s not the point. His mission was successful against all odds.

He had no other choice.

The late “Alexander the Great” used the same strategy with his hugely outnumbered Greek army upon their arrival to Persia.

Burning the boats was also a major strategy in Sun Tzu’s ancient military treatise “The Art of War”. From the Greeks, to Asia, to Imperial Spain, the strategy of “burning the boats” has been used a bunch of times throughout history.

Why?

Because having the option to retreat messes up your mentality.

Forget PLAN B it distracts from PLAN A

I’ve used this tactic in the past:

Do you remember a few years back when I retired my online pseudonym (Seb Grant) and started using my real name? Here’s a whole video about it:

My Name Is Not Seb Grant

That was me burning my boats.

After admitting my drug dealing history publicly, it made me instantly unemployable to just about anyone I’d care to work for.

But that was the point.

I had no Plan B left — and that’s what I needed at the time because it helped me take action and build the online business I have today, helping thousands of people quit addictions, discover self-discipline, master their mindset, and change their lives with brain training.

Now I’m going “all-in” again.

This time on Evolve Already.

After publishing Evolve Already Letters every week for over two years now, helping hundreds of people around the world, allowing me spend my time spreading my brain training which help folks with self-control, addiction, and growing your business.

Now I’m adding video training — which has been requested the whole time. Another request has been coaching too. So fuck it, that will also be available to members.

TL;DR

This is what Evolve Already has now “evolved” into for members:

  • Weekly Evolve Already Letters
  • Weekly Evolve Already Videos
  • Coaching or whatever (I’ll figure that part out before 2021)

Now is the best time to subscribe to Evolve Already:

https://tristanweatherburn.com/evolve​

Keep Reality Real,

Tristan Weatherburn
https://tristanweatherburn.com

Get monthly brain training to help you quit dumb shit, get shit done, and change the human you are being, with Evolve Already.


Unrelated Posts


Get The Blueprint To Your Brain

I help you gain self-control so you can quit addictions, jobs, & other empty distractions. Subscribe below to build a life you don’t hate. Plus, you’ll also get ONE free copy of my $99/month training cleverly called… Evolve Already!