Burn The DAMN Boats!

When a young Hernán Cortés and his 600+ man army washed up on the shores of Mexico in 1519, he gave his troops a questionable order:

“Burn the boats!”

It wasn’t the chillest thing bro could say…

…especially when you consider his situation:

Imagine you just landed on a new continent you knew little about, in a time before morse code, then telling your men to burn their only means of getting home.

That’s mad.

But this Spanish conquistador gave zero fucks because he only had one goal in mind:

Conquer Everything Or Die Trying

​Turns out, old mate knew a thing or two about psychology:

This “all-in” order was given just prior to battling, defeating, and plundering the riches of the entire Aztec Empire. His actions were fast, brutal, and definitely not ethical – but that’s not the point. His mission was successful against all odds.

He had no other choice.

The late “Alexander the Great” used the same strategy with his hugely outnumbered Greek army upon their arrival to Persia.

Burning the boats was also a major strategy in Sun Tzu’s ancient military treatise “The Art of War”. From the Greeks, to Asia, to Imperial Spain, the strategy of “burning the boats” has been used a bunch of times throughout history.

Why?

Because having the option to retreat messes up your mentality.

Forget PLAN B it distracts from PLAN A

You’ve seen me use this tactic in the past:

Do you remember a few years back, when I retired my online alias, and beloved pseudonym, Seb Grant, and started using my real name?

Here’s a whole video about it:

My Name Is Not Seb Grant

Anyway, that was me burning my boats.

After admitting my drug dealing history publicly, it made me instantly unemployable to just about anyone I’d care to work for.

That was the point.

I had no Plan B left — exactly what I needed at the time, because it helped me take action and build the online business I have today, helping thousands of people quit addictions, discover self-discipline, master their mindset, making millions of dollars and completely changing the mindset of (one day) millions of people.

Now I’m going “all-in” again.

This time on Evolve Already.

After publishing Evolve Already Letters every week for over two years now, helping hundreds of people around the world, allowing me spend my time spreading my brain training which help folks with self-control, addiction, and growing your business.

Now I’m adding video training — which has been requested the whole time. Another request has been coaching too. So fuck it, that will also be available. You can now get coaching anytime right here.

TL;DR

This is what Evolve Already has now “evolved” into for members:

• Weekly Evolve Already Letters
• Weekly Evolve Already Videos

Now is the best time to subscribe to Evolve Already:

​https://tristanweatherburn.com/evolve​

Keep Reality Real,

Tristan Weatherburn
https://tristanweatherburn.com

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